Rodney Mullen – A Beautiful Mind

An incredible insight into the mind of THE skater who invented street skating as we know it. Rodney Mullen has been my favorite skater since I started skating and this is a rare interview in which he articulates the mindset of skaters and why we are different from other people.

Even if you know nothing about skateboarding, you should watch this!

Holy Shit! Ken Block Fired By DC Shoes! (Worldwide Exclusive)


Holy Shit! Ken Block Fired By DC Shoes! (BBB Exclusive)

Just got the news from a VERY reliable source in the US – Quiksilver (that owns DC Shoes) has dropped DC’s whole Auto Division and let Ken Block go.

For those who aren’t clear about Ken Block’s relationship with DC Shoes – he co-founded the company with Damon Way in 1994. In 2004, they sold the company to Quiksilver for USD87 million. However, Ken Block was retained by Quiksilver as DC’s Chief Branding Officer.

No one from Quiksilver had the balls to call Ken and tell him and passed the responsibility to DC’s VP of Marketing to do the honors.

DC Shoes will also be discontinuing their Surf and BMX lines too as part of a company-wide cost-cutting exercise.

Travis Pastrana’s under-performing line has not been spared the axe either as had DC’s very generic-looking women’s line.

DC’s Southeast Asia HQ, situated in Singapore, is also shutting down. Southeast Asia will be managed by Australia from now on.

I honestly can’t say that I didn’t see this coming. In fact I did voice my concern to some of the higher-ups at DC a while back, but my opinions/advice fell on deaf ears.

A company can’t possibly be profitable if you hire too many incompetent people for the job.

Or people who aren’t qualified.

The people working at DC Singapore know absolutely nothing about skateboarding or motorsport.

Neither do the distributors in Malaysia.

In fact, DC’s Malaysian brand manager had NEVER EVEN HEARD OF DC SHOES before being transfered from another department in the company to oversee DC Malaysia.

This pattern is repeated in many of DC’s offices and subsidiaries all over the world.

How can you possibly do anything good for the brand if you don’t understand it’s core values?

Holy gymkhana!

Remember – you heard it HERE first!

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BATB3 FINAL: PJ LADD VS PAUL RODRIGUEZ

Marathon contest … PJ Ladd and P-Rod did almost every single flatground trick there is in the book.

I won’t spoil it by telling you who won, but let’s just say both had a super equal chance coz they’re so super fucking good at what they do.

Amazing!

Can’t wait for Battle At The Berrics 4!

BATB3 SEMIFINALS: SHANE O’NEILL VS PJ LADD & TOREY PUDWILL VS PAUL RODRIGUEZ

This was definitely one of the most epic games of skate ever in The Berrics’ illustrious history.

Both skaters are absolutely amazing.

Must watch!

Here is Torey Pudwill VS Paul Rodriguez. Nowhere near as epic and a bit anti-climatic. I was expecting a lot more from Torey Pudwill!