I’m super happy and proud to announce that Dope Distribution is now the exclusive distributor of DC’s Life Collection in Malaysia.
You should have seen this coming a mile away, I mean the writing literally was on the wall (the long running DC banner on the side —>)
Plus you have no doubt been noticing all the shit I have been posting about DC (in fact, I have been asked about this non-stop by the more kaypo readers of this blog)
There is seriously no other footwear company in the world I would rather work with. If you have followed the way DC has developed as a company since it’s inception in 1993 then you will no doubt know that they are the undisputed industry leaders in many categories (don’t forget they were the FIRST shoe company to do collabs with Shepard Fairey, Kaws, Eric So and so many other awe-inspiring artists)
Jeremy Hale from DC first contacted me about a year ago about the possibility of us working together and I told him that it would be a dream come true for me to be able to work with one of my favorite footwear companies. I was so stoked that DC had even heard of us. From that day onwards Jeremy (with the help of Cherice Fredricks and many other members of the DC team) have worked tirelessly to make this dream become a reality for me.
During the past year, key members of the DC team have visited Malaysia at different intervals to meet with me (secretly) and also to gain a better understanding of the Malaysian market.
I took them to all the major shopping malls and showed them that the DC brand was alive and well in Malaysia – but in the form of bootleg sneakers. The abundance of bootleg product on the market made all of us double our efforts to bring legit DC product to Malaysia.
So now the time has come to officially introduce the DC brand to Malaysian consumers.
Starting from November 1st, 2009, DC’s Life Collection will be available at What’s Good?
The Life Collection is the creme de la creme of DC’s product line and only features the freshest/sickest/dopest kicks from the company. Only the best materials are used and only the illest designs are included in the collection, not to mention some of the most awesome collaborations in the world.
I really can’t convey in words how fucking psyched I am about this. When I started Dope Distribution three years ago the aim was to stir things up in the boring/conservative/complacent Malaysian urban fashion industry. I wanted to bring more interesting choices to Malaysian consumers and show people that you didn’t only have to sell over-hyped brands to make a buck and that Malaysian consumers were a lot smarter than most retailers gave them credit for.
Today I can proudly say that with DC by our side, we are once again taking things to another level. We will be working closely together to bring the most innovative footwear products in the world to Malaysia and show you that there is indeed more to life than just swooshes or stripes.
I would like to take this opportunity to thank, from the bottom of my heart, Jeremy Hale, Cherice Fredricks, Gary Parsons at DC Shoes and Scott Williams.
More information HERE.