We’ll be launching the What’s Good? X Know1edge Monogramme Collection this Thursday at the opening of What’s Good? Kuala Lumpur.
I’m really proud of this collection because it marks my first foray into tailored goods – i.e. cut & sew denim.
Of course this endeavour would not have been possible if it wasn’t for the encouragement and guidance of, his holinessÂ Sir JBS, who worked with me to create a kick-ass set of products.
Initially, we only planned to release a pair of jeans, since we’ve collaborated before on both t-shirts and caps and I wanted to try something new.
But when Brian saw my monogramme design, he was so stoked that he insisted we release a T and trucker at the same time.
I wasn’t sure if we would have enough time, but Brian told me he would make it happen, and indeed he did.
For the trucker, the only people I trust to make them are Subcrew, so naturally this super urgent 11th hour task went to them. No more needs to be said about Frankie and his cap making skills. 😉
Brian designed a custom cut & sew pocket T and had it made at the Know1edge factory. The shape of the pocket is the same shape as the back pocket on the pair of jeans, which is a pretty sweet detail. We’re also using a slightly different material/finish for the T, so I hope everyone will like it.
The pair of jeans was designed by me and based loosely on one of my favorite pair of Know1edge jeans. The monogramme was originally supposed to be only for the inner lining of the jeans, but I wanted people to be able to spot the jeans from a mile awayÂ so I decided to use the lining material on the back pocket also. The result of this is that the back pocket print will fade depending on how you sit and if you wear out the lining then the denim underneath will peep through so everyone’s pair should be different.
The denim material is 13oz. premium selvedge that’s been through one wash. Why wash the selvedge? Because I can’t stand jeans bleeding onto my kicks man! The result is an awesome, grainy texture that makes the denim look really unique.
The factory that made our jeans is the same one that Know1edge uses (naturally) but what nobody knows is that it is also the same factory that makes Nudie, RMC, 7Â and a few other ultra-premium denim brands.
For me the most important thing is the quality of the product so when we look for manufacturers to make stuff for us we always look for the best. The cost is definitely higher, but at the end of the day we have products that we can hold in our hands and be proud of.
Like the What’s Good? X Know1edge Monogramme Collection.
P.S. Thanks to WZA for parading the cap everywhere before I’ve even seen the real thing.