This is my first post of 2012, so let’s start it off with a bang, k?
A while ago, I was given the opportunity to do something that very few people in this world will ever get – which was to design my own colorway of a shoe!
DC Shoes let me design my own version of their premium luxury model, the District 4.
To me this is one of the rarest honors available in the world today – how many people do you know who have their own shoe?
And to be the FIRST Malaysian to do this? An even greater privilege.
Before I talk about the shoe, I just want to express my sincerest thanks to Jeremy Hale, Gary Parsons and DC Shoes for bestowing this great, great honor upon me.
When Cherice Fredricks first showed me a sample of the District 4 (way back in 2010 when we were in Hong Kong) I was blown away because it was such a refreshing silhouette.
Clean, striking and instantly recognizable, it was refreshing to see something so fresh in a day and age where shoe designs are just being rehashed and copied over and over again.
I fell in love with the shape of the shoe immediately.
I had never designed a colorway before so I sat and looked at the sample shoe that Cherice gave to me.
I did this for weeks.
I looked at the shoe from every different angle and millions of color combinations ran through my mind.
And during this time my respect for the guys who keep designing awesome colorways and fresh looking kicks time and time again kept increasing.
In the end I decided to base the shoe on the 4 colors used in printing – cyan, yellow, magenta and black (or CYMK to those in the industry)
This is because first and foremost, I am a designer and I spent my formative years designing all sorts of printing material – brochures, catalogs, posters, flyers, banners, etc etc so I thought it would be a nice throwback to where I started it all.
I made the body of the shoe cyan as I felt that was the most striking color and could be seen from miles away.
The side-padding, edges and label I made yellow as I felt that those were the best places to introduce a color contrast to make the shoe really pop.
The best place to use magenta was then the laces, the piping around the edges of the tongue and also on the inner lining/insoles of the shoe. I felt that using magenta on the inside gave the shoe a warmer and more inviting feeling.
For the black on the shoe, I asked DC if they had a “carbon fiber-look” material as cars are such a huge part of my life and I love carbon fiber so much … DC came back to me and said they found this awesome fabric and I used it on the tongue of the shoe, as you can see here. The fabric is so awesome!
Just in case I ever forgot whose shoe this was, I designed a repeating print for the inside. Kekeke
Actually, I wanted my name on the shoe, but not in a very overt and prominent way on the exterior so I put my logo on the inside.
The only other place you can see it is on the tiny label on the tongue.
Oh the heel of the shoe, I put 2 phrases that I basically live my life by – Work Hard & Play Hard.
I balance both as well as I can, so one on the left foot and one on the right.
This amazing photo was shot by Eric Ooi last year. Eric is an amazing photographer who I am also extremely pleased to be able to call my friend. I have a lot of respect for him coz he’s someone who shunned the corporate life in favor of pursuing his passion – photography. And he’s doing really well which reaffirms my belief that Passion + Conviction = Success.
Once again, I would like to thank from the bottom of my heart Jeremy Hale, Gary Parsons & DC Shoes for giving me this most fucking awesome opportunity. Being the first Malaysian in history to design his own colorway is one of the coolest things I could ever hope to be. I’d also like to thank Cherice Fredricks and Hommy Diaz for all their help in the process – I couldn’t have done it without the both of you!
Thank you for making me one of the happiest guys in the world!
(P.S. Please click on any of the images to see a larger version!)