How I Got The SBTG Dunks At Retail Price

The Nike SB SBTG Dunk Lows designed by the amazing Mark Ong is one of my favorite pairs of kicks ever and when his collab came out with Nike just over 10 years ago it caused mass pandemonium and chaos amongst sneakerheads around the world.

I’m only telling this story coz it happened 10 years ago and no one’s going to get in trouble now.

A few months after these Dunks were released in Singapore (where people queued up for FOUR nights for them) they were due for an even more limited release in Bangkok.

This was happening at a friend’s shop so I gave him a call and asked if he could hook me up. He said ok so I made plans to fly to Bangkok on the weekend of the launch. I could eat good food, get another tat and also pick up the Dunks.

I turned up on the day before the launch and there was a queue of kids outside the shop. They had brought little chairs and shit to help them make it through the night. It was the first time anyone in Thailand had ever queued up for a pair of kicks.

My friend advised against me taking the shoes immediately as both of us would probably get murdered if the kids saw me walking out of his shop with the kicks before they were supposed to go on sale.

So I left the shop (sans Dunks), had a great fucking weekend and came back two days later to pick up my SBTGs which were already being resold for triple the retail price online.

(The SBTG lacelock I picked up on a separate trip to Singapore)

Mad props to Mark Ong for designing one of the most iconic pairs of SBs ever and thanks to my friend who hooked me up all those years ago.

My Favorite T From DC

My Favorite T From DC

This is my all-time favorite T from DC Shoes … Back when Ken Block was still driving for Subaru … DC sent me other colors of the SRTUSA shirt but my good friend Steve bought this for me when he was in the US at the time … Which means I have every color of the SRTUSA x Ken Block T … That’s what friends are for!

The kicks I’m wearing are a Not For Sale/Friends & Family ultra-limited pair from DC Shoes designed by the legendary Hommy Diaz … Only 43 pairs ever made – 43 is Ken Block’s racing number.

(btw I’m at the workshop on Monday morning coz one of my side skirts is coming off … Driving too hard I guess)

Instagram: @badboyben

Holy Shit! Ken Block Fired By DC Shoes! (Worldwide Exclusive)

Holy Shit! Ken Block Fired By DC Shoes! (BBB Exclusive)

Just got the news from a VERY reliable source in the US – Quiksilver (that owns DC Shoes) has dropped DC’s whole Auto Division and let Ken Block go.

For those who aren’t clear about Ken Block’s relationship with DC Shoes – he co-founded the company with Damon Way in 1994. In 2004, they sold the company to Quiksilver for USD87 million. However, Ken Block was retained by Quiksilver as DC’s Chief Branding Officer.

No one from Quiksilver had the balls to call Ken and tell him and passed the responsibility to DC’s VP of Marketing to do the honors.

DC Shoes will also be discontinuing their Surf and BMX lines too as part of a company-wide cost-cutting exercise.

Travis Pastrana’s under-performing line has not been spared the axe either as had DC’s very generic-looking women’s line.

DC’s Southeast Asia HQ, situated in Singapore, is also shutting down. Southeast Asia will be managed by Australia from now on.

I honestly can’t say that I didn’t see this coming. In fact I did voice my concern to some of the higher-ups at DC a while back, but my opinions/advice fell on deaf ears.

A company can’t possibly be profitable if you hire too many incompetent people for the job.

Or people who aren’t qualified.

The people working at DC Singapore know absolutely nothing about skateboarding or motorsport.

Neither do the distributors in Malaysia.

In fact, DC’s Malaysian brand manager had NEVER EVEN HEARD OF DC SHOES before being transfered from another department in the company to oversee DC Malaysia.

This pattern is repeated in many of DC’s offices and subsidiaries all over the world.

How can you possibly do anything good for the brand if you don’t understand it’s core values?

Holy gymkhana!

Remember – you heard it HERE first!

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Thank you!

BADBOYBEN X DC SHOES DISTRICT 4

BadBoyBen x DC Shoes District 4

This is my first post of 2012, so let’s start it off with a bang, k?

A while ago, I was given the opportunity to do something that very few people in this world will ever get – which was to design my own colorway of a shoe!

DC Shoes let me design my own version of their premium luxury model, the District 4.

To me this is one of the rarest honors available in the world today – how many people do you know who have their own shoe?

And to be the FIRST Malaysian to do this? An even greater privilege.

Before I talk about the shoe, I just want to express my sincerest thanks to Jeremy Hale, Gary Parsons and DC Shoes for bestowing this great, great honor upon me.

BadBoyBen x DC Shoes District 4

When Cherice Fredricks first showed me a sample of the District 4 (way back in 2010 when we were in Hong Kong) I was blown away because it was such a refreshing silhouette.

Clean, striking and instantly recognizable, it was refreshing to see something so fresh in a day and age where shoe designs are just being rehashed and copied over and over again.

I fell in love with the shape of the shoe immediately.

BadBoyBen x DC Shoes District 4

I had never designed a colorway before so I sat and looked at the sample shoe that Cherice gave to me.

I did this for weeks.

I looked at the shoe from every different angle and millions of color combinations ran through my mind.

And during this time my respect for the guys who keep designing awesome colorways and fresh looking kicks time and time again kept increasing.

In the end I decided to base the shoe on the 4 colors used in printing – cyan, yellow, magenta and black (or CYMK to those in the industry)

This is because first and foremost, I am a designer and I spent my formative years designing all sorts of printing material – brochures, catalogs, posters, flyers, banners, etc etc so I thought it would be a nice throwback to where I started it all.

BadBoyBen x DC Shoes District 4

I made the body of the shoe cyan as I felt that was the most striking color and could be seen from miles away.

The side-padding, edges and label I made yellow as I felt that those were the best places to introduce a color contrast to make the shoe really pop.

The best place to use magenta was then the laces, the piping around the edges of the tongue and also on the inner lining/insoles of the shoe. I felt that using magenta on the inside gave the shoe a warmer and more inviting feeling.

For the black on the shoe, I asked DC if they had a “carbon fiber-look” material as cars are such a huge part of my life and I love carbon fiber so much … DC came back to me and said they found this awesome fabric and I used it on the tongue of the shoe, as you can see here. The fabric is so awesome!

BadBoyBen x DC Shoes District 4

Just in case I ever forgot whose shoe this was, I designed a repeating print for the inside. Kekeke

Actually, I wanted my name on the shoe, but not in a very overt and prominent way on the exterior so I put my logo on the inside.

The only other place you can see it is on the tiny label on the tongue.

BadBoyBen x DC Shoes District 4

Oh the heel of the shoe, I put 2 phrases that I basically live my life by – Work Hard & Play Hard.

I balance both as well as I can, so one on the left foot and one on the right.

BadBoyBen x DC Shoes District 4

This amazing photo was shot by Eric Ooi last year. Eric is an amazing photographer who I am also extremely pleased to be able to call my friend. I have a lot of respect for him coz he’s someone who shunned the corporate life in favor of pursuing his passion – photography. And he’s doing really well which reaffirms my belief that Passion + Conviction = Success.

Once again, I would like to thank from the bottom of my heart Jeremy Hale, Gary Parsons & DC Shoes for giving me this most fucking awesome opportunity. Being the first Malaysian in history to design his own colorway is one of the coolest things I could ever hope to be. I’d also like to thank Cherice Fredricks and Hommy Diaz for all their help in the process – I couldn’t have done it without the both of you!

Thank you for making me one of the happiest guys in the world!

(P.S. Please click on any of the images to see a larger version!)