Dato’ Seri Nedim Nazri Aziz (more affectionately known as Ned to friends) is someone who lives with a magnifying glass perpetually trained on him (he’s got bloody 173K followers on Instagram!)
His father, Dato’ Seri Nazri Aziz Sr., is currently the Minister of Tourism so as you would expect of people at this level, every aspect of their lives is always under examination. But even with all the scrutinizing eyes around, he manages to live his own way and definitely with his own style, and for this he gets a lot of respect from me.
I met Ned at a Blue Jackets Society event a few years ago and from the very second we met till now, he has been nothing but nice/courteous/cool to me.
One time we bumped into each other on the road in Penang and he even slowed down his car, wound down his window and said, “Hello auntie!” to my mom. I am grateful to him for his friendship.
Had a meeting with Ippudo Malaysia about 2 months ago to discuss marketing possibilities and I extolled the virtues of a properly run Instagram account. Glad they listened to my advice and set one up!
There are a lot of companies who see Instagram & Facebook as some sort of trend and they want to get in on it, but more often than not, they don’t really understand how these new media communication tools should be used. Ippudo has many franchises around the world (New York, Sydney, Hong Kong & Singapore to name a few) but none of them have properly run Instagram accounts, which is a shame, because a large part of Instagram’s appeal is food sharing/food hunting.
I did provide them with a few guidelines about how to properly engage consumers through Instagram so now let’s see if they can do it properly.